Cat Rescue Squad

The website for Cat Rescue Squad, a non-profit organization, reimagines how we connect with animal rescue. Ditching the typical sad imagery, it uses vibrant colors and playful illustrations to celebrate hope and second chances.

The design, paired with compelling storytelling, makes it easy to understand how to help cats in crisis through adoption, fostering, or donations. This project proves that rescue websites can be both impactful and uplifting, showcasing the joy of giving cats a happy second chance at life.

INDUSTRY

SERVICES

Non-profit
Animal Welfare

Website Design
Content Writing
Brand Identity Design

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Home page

The home page uses a storytelling framework to connect with potential donors and volunteers. The home page clearly shows the problem (cats in crisis), the solution (the organization's efforts), and how visitors can help (through donations, adoption, or fostering).

This approach effectively communicates the mission and inspires action, all while maintaining a sense of joy and hope.

Cat Rescue Squad Home Page - This section shows the impact of supporting Cat Rescue Squad.

Cat Rescue Squad Home Page - This section shows introduces the actions a visitor can take - donate, adopt, of foster.

Cat Rescue Squad Home Page - This section shows three statistics about the impact Cat Rescue Squad has and provides three testimonials from happy donors, adopters, and foster cat parents.

Cat Rescue Squad Home Page - This section has one last call to action to encourage the visitor to donate and includes the website's footer.

About page

The about page goes deeper into the heart of Cat Rescue Squad, show their commitment to saving cats in crisis. It expands on their mission, highlighting their dedication to rehabilitation and finding loving forever homes.

The page introduces the team members behind the organization, putting faces to the names of those who work tirelessly to make a difference.

Ending with a clear call to action, the page encourages visitors to contribute to this life-saving work through donations, ensuring that Cat Rescue Squad can continue to provide care and support for cats in need.

Cat Rescue Squad About Page - The next section of the website introduces the team.

Donate page

The donate page provides a clear and convenient way for visitors to support Cat Rescue Squad's mission. It offers multiple ways to give, allowing donors to contribute directly through a secure online portal, or by exploring the organization's Amazon Wishlist and hand-picking items that directly benefit the cats in their care.

The page also provides transparency by outlining how donations are used, highlighting essential needs like medical care, nutritious food, and hygiene supplies. The approach to this page positions visitors to choose their method of giving and understand the impact of their generosity.

Cat Rescue Squad Donate Page - The next part of the website gives an overview of how a donation can help the organization.

Cat Rescue Squad Donate Page - The last part of the page is a call to action to shop the organization's Amazon wish list.

Adoption page

The adoption page invites visitors to find their perfect match. It features a searchable database of adoptable cats, each awaiting their forever home.

The page outlines the simple three-step adoption process, setting expectations and guiding potential adopters.

Compelling adoption statistics and heartwarming testimonials further inspire visitors to open their hearts and homes.

For those not quite ready to adopt, a prominent call-to-action directs them to explore fostering opportunities, ensuring that every visitor finds a meaningful way to contribute to Cat Rescue Squad's mission.

Cat Rescue Squad Adoption Page - The second part of the page shows the three step process for adopting a cat.

Cat Rescue Squad Adoption Page - The third section of the website shows a selection of available cats.

Cat Rescue Squad Adoption Page - The fourth part of the page shows adoption statistics and three testimonials from happy adopters.

Cat Rescue Squad Adoption Page - The last part of the page has a final call to action if a person isn't ready to adopt, they can then go to the foster page.

Foster page

The foster page provides a pathway for animal lovers to temporarily open their homes and hearts to cats in need. It outlines the three-step process to become a foster cat parent, making it easy for potential fosters to understand the commitment involved.

Inspiring foster statistics and testimonials from those who have already experienced the joys of fostering further encourage visitors to consider the rewarding opportunity.

For those who may not be ready to foster, a clear call-to-action at the end of the page directs them to the donate page, offering an alternative way to support Cat Rescue Squad's mission and help cats find their forever homes.

Cat Rescue Squad Foster Page - The second section shows the easy three step process to foster a cat.

Cat Rescue Squad Foster Page - The third section of the page shows three testimonials from foster cat parents.

Cat Rescue Squad Foster Page - The last section has a call to action that if the visitor isn't ready to foster, they can still contribute through a donation.

Contact page

The contact page ensures that visitors can easily connect with Cat Rescue Squad. It provides multiple avenues for communication, allowing individuals to reach out via email, phone, or by submitting a message through the user-friendly contact form.

This straightforward approach ensures that anyone interested in supporting the organization, whether through adoption, fostering, or donations, can quickly and easily get in touch.